Take a look at Laura watching one of her favourite TV ads. How can we tell she’s enjoying it?
She’s smiling, not just in a quick and fleeting way, but with a sustained and relaxed smile on her lips.
When people are experiencing pleasure we see the eyes widen. Laura is looking at the screen with wide open eyes – she wants to take in as much information as she can.
She’s looking intently at the screen, something we can see from the focus in her eyes. This is not something which she is just mildly interested in. It has her full attention.
Dr John Habershon has spent many hundreds of hours conducting in-depth interviews during his career in consumer and social research. Over the last eight years he has analysed the nonverbal responses captured on video on a wide range of topics, ranging from favorite products and advertising on TV, to bereavement and stress at work. He became involved in work for those on the autism spectrum through friends with Asperger’s in the family and has created Emotions Reader, (https://vimeo.com/ondemand/readingemotionssystem) an interactive program with quizzes to help users identify facial expressions. John has a long standing interest in understanding emotions, having gained his PhD on the psychological effects of unemployment at Imperial College, London University. He has been elected a Fellow of the Royal Society of Arts. http://www.momentumresearch.co.uk/